Everyone Active growth continues with Midlands sites

Everyone Active has added 11 sites to its growing portfolio following the agreement of a number of new partnerships.


The leisure operator will manage five sites in Leicestershire as part of the growth and six in Norfolk.

“As a company that started out over 30 years ago by running a single site in the Midlands, it is especially significant to have begun so many new contracts in this area,” said Everyone Active’s regional director Paul Dowling.

“All our partners share our ambition of improving lives through activity, and I’m excited to support them to achieve their health outcomes and improve the wellbeing of local communities.”

Leisure centres in Leicestershire that have come under Everyone Active’s control include Huncote’s Pavilion, Hood Park in Ashby de la Zouch and Whitwick’s Hermitage.

More than £5m will be invested at Huncote and Enderby Leisure Centre (already managed by the company) to improve facilities and create more opportunities for activity in the local community.

The Hermitage Leisure Centre will be replaced by a state-of-the-art centre in Coalville in 2021. Everyone Active will manage the development as part of its 25-year partnership with North West Leicester District Council.

In addition, a new partnership with Harborough District Council was signed at the start of April, which will see Everyone Active manage leisure centres in the Leicestershire towns of Market Harborough and Lutterworth.

Everyone Active has also signed a 10-year deal with North Norfolk District Council to manage six further sites, as well as oversight on the construction of a new £10m leisure centre to replace Sheringham’s Splash Leisure and Fitness Centre.